Is Paige Spiranac’s New Subscription Site a Rival to OnlyFans? Exploring the Money Game Behind Golf Queen’s Switch

Paige Spiranac announced on X (formerly Twitter) that she has migrated all her content to a new website. If you open OnlyPaige anytime now, you will see the following message. “OnlyPaige has moved! You can now subscribe to Paige on Passes.” 

Passes is a relatively new social media platform in the world of influencing. Like OnlyFans it allows creators to earn money through subscriptions. Given her popularity across social media, it would hardly be surprising if she started to earn more than OnlyPaige, which itself was an unofficial rival of OnlyFans. 

Passes has gained massive popularity within a short time. Top influencers like Anna DeGuzman, Jeff Guenther, and Maren Altman of TikTok fame are some of the biggest names on the platform right now. The platform is owned by Lucy Guo of ScaleAI.

Per Domain Name Wire, the creator monetization platform has raised $40M in Series A funding. The domain name of Passes was sold at $70,000 only in 2022. Last year, the platform generated $9M in seed funding. 

While some reports currently value OnlyFans at $18B now, per a Statista report, only 300 creators earned over $1M from OnlyFans. But Paige Spiranac expects to generate more revenue through tiered subscriptions at Passes. 

Fittingly, they are named ‘Par Tier’ ($10/month), Birdie Tier ($25/month), Eagle Tier ($100/month) and ‘Golf Only’($5/month). The birdie tier subscription will allow you to access all content from her wall and join the livestream. Whereas, the eagle tier opens the doors for her DMs as well. 

Arguably, it’s more interactive and personalized than her previous channel. Within a few hours of her first announcement, there are already close to 2K likes on her nine posts, all of which are exclusively available for members. Her announcement came as a surprise to many, but Spiranac doubled down on the move.

Paige Spiranac has long-term plans

Some were curious to know more, whereas some wondered if it was worth the hassle. Spiranac responded in the comments. “It blows OP out of the water from a user experience and I’ve stepped up the content,” she replied to one. Given her popularity on social media channels and her earnings from there, Spiranac is expected to dominate the field.

Per a survey conducted by Vegas Insider, Paige Spiranac earns $8,477 – $12,716 per Instagram post. By comparison, Scottie Scheffler earns only around $2,000 to $3,000 per post. Spiranac has more than 4M followers on Instagram, compared to Tiger Woods’s 3.5M. 

Spiranac might be a polarizing figure in the golf community but her growing influence is undeniable. Most recently, she collaborated with Bryson DeChambeau for golf lesson clips on their YouTube channel. 

Word is, she might also tee off against another celebrated influencer, Hailey Rae Ostrom. Coupled with her debut on Passes, she might rival the biggest names in golf and the influencing world by a huge margin in the coming days.