A few months ago, a man crawling along a rooftop in Pennsylvania tried to murder Donald Trump at a campaign rally. Hours later, press releases started to circulate, from analysts, think tanks, politicians, and pundits, all offering to cut through the swell of confusion and misinformation.
One of the people who washed up in my inbox was Ben Swann, whom a New York–based PR team presented as a journalist, and a source “to separate the conspiracy theories from the facts behind Trump’s assassination attempt.”
This was curious for several reasons, the main being that Swann is himself an energetic conspiracy theorist, who first attracted notice in 2017 by touting Pizzagate, a lurid conspiracy about child trafficking, while working for Atlanta’s CBS affiliate. Swann was ultimately fired, but quickly launched a new career as a star of the most conspiracy-addled corner of the online universe, posting to his website Truth in Media. He also began accepting millions of dollars in funding from a Kremlin-backed broadcaster to produce pro-Russian propaganda, according to disclosure forms he filed with the federal government when registering as a foreign agent.
While Swann has prospered by confidently and cynically presenting himself as a force for truth, legitimate researchers of disinformation—the kind he’s spread for much of his professional life—are struggling. Over the last several years, the field has undergone a broadscale attack from politicians, right-wing media, and tech industry giants. As a result, research has been curtailed, people have been laid off, and academics working in the space even fear talking to one another, lest it leave them open to charges of “conspiring” by their adversaries.
Who is trying to kill their industry and why are their attacks working so well?
The timing of the crisis could hardly be worse. In January, the World Economic Forum highlighted dis- and misinformation as a top global threat over the next few years, citing concerns about increasingly sophisticated AI and the ways that disinformation could be used to destabilize consequential elections—including here in the United States, but also in the UK, Bangladesh, Pakistan, Indonesia, Mexico, and India. With our campaign season in full swing, the political implications of the battle over disinformation are obvious: Identifying fake news and misleading narratives is both a core part of the researchers’ work and routinely attacked as a political project.
The question that has begun to bedevil these disinformation researchers—used to recognizing patterns and ferreting out the source of influence operations—is, who is trying to kill their industry and why are their attacks working so well? Some see strong similarities to corporate-backed assaults on climate scientists in the 1990s, where oil and gas groups teamed up with conservative politicians to push back against the scientific consensus that human beings were causing climate change. Others see echoes of Cold War paranoia.
“The Red Scare came for academia also,” one researcher said recently, with exasperation. “How do we not see the historical parallels?”
There are, to be clear, still some cops on the beat. At the University of Washington, for instance, the Center for an Informed Public does rapid response on electoral rumors. Other academic institutions like Clemson University and the Shorenstein Center at Harvard continue to publish peer-reviewed research, like Shorenstein’s Misinformation Review, which looks at global misinformation. But no one disputes that the environment for doing this work has gotten much, much worse.
Led by Ohio Rep. Jim Jordan, the Trump loyalist who chairs the House Judiciary Committee, Republicans in Congress have mounted an onslaught of harassing investigations and legislative attacks, accusing the field of colluding with the Biden administration to silence conservatives. Jordan and his committee investigators have grilled disinformation researchers from both Clemson and the University of Washington, where Dr. Kate Starbird, co-founder of the Center for an Informed Public, has been under sustained attack. The Stanford Internet Observatory (SIO), which spent the last five years studying misinformation and misuse of social media platforms, has been gravely weakened after lawsuits brought by conservative pundits and anti-vaccine activists alleging it was promoting censorship. One was filed by America First Legal, the organization run by former Trump adviser Stephen Miller, who bragged it was “striking at the heart of the censorship-industrial complex.”
Stanford has denied that SIO is ending its work, saying it is simply facing “funding challenges.” But its founder, former Facebook executive Alex Stamos, has left, as has its star researcher Renée DiResta, who warned in a June New York Times op-ed that her field was “being dismantled.” Disinformation scholar Joan Donovan recently filed a whistleblower complaint against Harvard, alleging the university dismissed her to “protect the interests of high-value donors with obvious and direct ties to Meta.” (Harvard said her departure was due to her research lacking a faculty sponsor, and insisted “donors have no influence” over its work.)
The conservative legislative onslaught against disinformation shows very little sign of slowing. In May, Republican Rep. Thomas Massie of Kentucky introduced a bill that would ban federal funding for “disinformation research grants, and for other purposes.” The right-wing Cato Institute applauded and praised Massie for fighting back against “censorship.”
Arguments over truth, and the role of the government and academia in safeguarding it, aren’t new.
Some blows have been self-inflicted. The industry had become, as researchers Chico Q. Camargo and Felix M. Simon put it in a 2022 paper, “too big to fail” without reckoning with its rapid growth or establishing enough “methodological rigor.” In a passage that inadvertently echoes conservative attacks, the paper, sponsored by Harvard’s Kennedy School of Government, cautions against the field’s “unique position,” given that whatever it determines “counts as mis-/disinformation will likely be regulated as such.”
Arguments over the nature of truth, and the role of the government and academia in safeguarding it, aren’t new. Before misinformation, disinformation, and fake news became phrases in America’s political lexicon, a similar storm wracked climate science. Beginning in the 1990s, climate researchers faced attacks from politicians and private groups alike, who contested their widely accepted finding that human activity was causing climate change. Fossil fuel–funded organizations like the Heartland Institute began loudly promoting scientists willing to attack the consensus while hosting a series of lavish conferences devoted to promoting alternative climate facts. In 2009, a hacker stole emails between climate researchers, helping launch a scandal, known as Climategate, sustained by false claims that the messages documented scientific misconduct.
One target of the hack, and of climate change deniers throughout this period, was Dr. Michael Mann, a University of Pennsylvania climatologist best known for his 1998 “hockey stick” graph, which showed sharply rising temperatures over the past century. Mann told me he sees “parallels between the politically and ideologically motivated attacks on climate scientists, public health scientists, and now disinformation researchers…including common actors (e.g. plutocrats and Republican politicians).” Mann ultimately sued some of his most strident critics for defamation, two conservative authors who published pieces for National Review and the libertarian think tank the Competitive Enterprise Institute; one called Mann’s research “fraudulent,” while the other wrote that he “could be said to be the Jerry Sandusky of climate science, except for instead of molesting children, he has molested and tortured data.” After more than a decade of delay, this winter a jury awarded Mann a $1 million judgment.
“The only solution to the larger problem of ideologically motivated antiscience is to go after the bad actors behind it,” Mann says, not just through such lawsuits, but by voting out Republican politicians involved in the attacks. In 2022, GOP state officials filed a suit against the Biden administration that alleged the government’s requests that social platforms take down Covid misinformation were unconstitutional. The case, thanks to the arch-conservative 5th Circuit Court of Appeals, made it to the Supreme Court, where it was dismissed for a lack of standing, but not before contributing to the chill cast over the broader anti-disinformation field.
At the same time fighting disinformation has become a political battleground, it has also shown to be a problem on which Big Tech has been all too eager to throw in the towel. After Elon Musk bought Twitter, it stopped policing Covid misinformation in November 2022. Since then the site and Musk in particular have energetically amplified disinformation; one calculation found that his posts sharing election and immigration disinformation have been seen more than 1 billion times. Mass layoffs at companies like Meta have made it harder to set and establish standards around misinformation, including election fraud or dangerous pseudomedical advice. On the whole, the platforms have prioritized gathering eyeballs and profit over safeguarding an informed public.
So, for industrious conspiracy peddlers, conditions are a dream: confused, acrid, and with the powers that be seemingly convinced that combating disinformation is more expensive or more trouble than it’s worth. From now on, if you need help, you might be on your own.