Todd Greenberg has become the first person to oversee the NRL and Cricket Australia, after being appointed the latter’s new CEO.
Greenberg was confirmed as the new Cricket Australia (CA) boss on Tuesday, in a move that will see him replace outgoing CEO Nick Hockley in March.
His rise to the top comes less than five years since he resigned as the NRL boss, having served as the CEO of the Australian Cricketers’ Association (ACA) since.
Primarily known for his work in rugby league at both Canterbury and the NRL, Greenberg has a history in cricket that dates back to his playing days in Sydney.
He also worked as a promotions manager for Cricket NSW early in his business career.
“I am grateful to be given the opportunity to take on this enormously important role in Australian sport and to further my involvement with a game I’ve loved since childhood,” Greenberg said in a statement.
“This is an extremely exciting time for cricket with the rapid growth of the game across the globe creating fantastic opportunities, while also presenting some challenges to ensure Australian cricket retains its position at the very peak of the game.”
Greenberg had long been expected to be a future CA chief executive since the time he took over the players’ union in early 2021.
(Matt King/Getty Images)
Since then he has completed a largely amicable pay deal with CA chairman Mike Baird, whose board rubber-stamped Greenberg’s appointment in recent weeks.
“Todd will bring enormous experience to the role from his time leading the National Rugby League and his current position as CEO of the Australian Cricketers’ Association, as well as his time in club and stadium management,” Baird said.
“He is also a renowned driver of commercial growth and innovation, such as bringing the State of Origin to Melbourne and introducing the NRLW.
“We are entering a period of great opportunity and the recruitment panel and CA board was enormously impressed by Todd’s passion for cricket and his vision to build on the achievements of the past few years and continue the game’s growth.
“I would like to thank Nick Hockley who will leave the game in a position of great strength at the end of the season with important foundations including our broadcast rights deal, MOU and seven-year content strategy in place.”
© AAP