We are approaching the start of the Premier League season, a time of year beloved by football fans, football clubs and their treasured extended family of official partners.
Mere days now until the best 20 teams in England can finally end all the talking and focus on what this is all about: unleashing their chosen Asian sportsbook and casino platform and having them battle their rivals’, like gambling Pokemon.
Such is the excitement, the overwhelming majority of teams take this opportunity to launch a new home and away kit every year. But there are some early signs of a turning tide in this area. For the third year in a row Brentford stick with one of their kits in its second year (home, it was away last season) and Luton are doing the same with their home kit this season two, albeit in the Championship.
Tough to imagine the rest of the teams will opt to leave any money on the table given PSR, there will always be a healthy proportion of fans who buy a new shirt every season. But imagine the PR win if a Champions League regular said we’re sticking with this kit for two years. It can go the other way, of course. We should all be grateful we’ve seen the last of the upsettingly bright 2023/24 Arsenal away kit.
Here’s who is making what this season in the top flight: