A24 is Hosting Blueberry Smell-o-Vision Screenings of ‘Heretic’ Horror
by Alex Billington
October 22, 2024
Source: A24
It’s time for a Smell-o-Vision special! 🫐 🥧 A24 has announced special screenings of Beck & Woods’ horror movie Heretic, opening in theaters in November. “Get tickets for truly *scent-sational* advance screening of Heretic on October 30th, with special guest Hugh Grant. Exclusively at Alamo Drafthouse locations.” Movie geeks will recall that back in the heyday of the experimental 1960s & 70s, a movie geek named William Castle invented unique cinematic experiences, gimmicks that would involve the audience and make the moviegoing experience immersive. One of those was Smell-o-Vision, making the theater smell a certain way. John Waters continued this with a scratch & sniff card at showings of Polyester (1981). Heretic continues this tradition with this fun concept. “This unique experience will fully immerse audiences in the cinematic journey by activating their sense of smell. A highlight of the film features the delightful aroma of blueberry pie, inviting viewers to savor the scent wafting through the theater during this moment in the film. Fans can also look out for exclusive treats and scratch-and-sniff cards – allowing them to participate in the experience and enjoy the aroma during this pivotal scene. Ohh this sounds like lots of fun. Who’s going?
How are they making theaters smell like blueberry pie during screenings? “Joya Studio’s atomization technology is a refined scent experience that suits any space or mood, by employing cold-air diffusion to disperse scented molecules as fine, dry air—without the use of heat, water, alcohol or petrochemical-based solvents—creating a safe, eco-friendly and consistent experience. This is the purest possible expression, preserving not only the scent’s aesthetic integrity but also its therapeutic properties.” Visit JoyaStudio.com.
You can rewatch the first trailer for Beck & Woods’ Heretic right here and the second trailer / third trailer.
Two young missionaries (Sophie Thatcher & Chloe East) are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (Hugh Grant) – becoming ensnared in his deadly game of cat-and-mouse. Heretic is is both written and directed by acclaimed writers / filmmakers Scott Beck & Bryan Woods (also known as “Beck/Woods”), the directors of For Always, Her Summer, Spread, Nightlight, Haunt, and the dino movie 65 previously; and also writers of the A Quiet Place movies. Produced by Stacey Sher, Julia Glausi, Beck & Woods. Made by A24, Beck/Woods, Catchlight Studios, and Shiny Penny. This just premiered at the 2024 Toronto Film Festival in the “Special Presentations” section. A24 will debut Beck & Woods’ Heretic in theaters starting November 8th, 2024 this fall. Ready to watch?
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