Apple Black Friday deals 2024: Record prices for AirPods, iPads

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Black Friday may be “officially” over, but we’re keeping a close eye on all the Apple deals and updating this page hourly with the best prices through Cyber Monday (Dec. 2).

Because if you think Apple doesn’t show up with good deals during Black Friday season, think again.

It’s true that if you’re shopping straight from the Apple Store, you’re limited to its usual gift card promo. From Nov. 29 through Dec. 2, Apple is giving out gift cards worth up to $200 with the purchase of select iPhones, MacBooks, AirPods, and more. Yawn.

The real savings are happening at other retailers. Amazon, Best Buy, Target, and Walmart are offering historic prices on the most coveted Apple products during their holiday sales.

Skeptical about Black Friday deals on Apple products? We get it. Retailers sometimes use the “Black Friday” label on mediocre deals. But we track Apple prices year-round, and only legit price drops earn a spot in this guide.

Case in point: Amazon’s Black Friday Week sale delivered a new all-time low price on the M3 MacBook Air, which now comes with 16GB of memory. (It’s also $5 cheaper at Amazon than it is at Best Buy.) You can also buy the AirPods Pro at the record-low price of $154 at Amazon, Target, and Walmart, which beats out their old Prime Day record by nearly $15.

As we enter Black Friday weekend, we’re already seeing some of the most popular Black Friday Apple deals sell out. The $89 AirPods 2? Gone. The M3 MacBook Air? Back-ordered at Amazon and going fast. So, if you see something you like on sale, grab it before someone else does!

Note: All newly added or updated deals have been marked with a ✨, while struck-through deals were either sold out or expired at the time of writing.

Best Black Friday AirPods deal

Why we like it

Read Mashable’s full review of the Apple AirPods Pro 2.

Whether you’re a frequent flyer or simply someone who loves noise-canceling headphones, we’re betting you’ll be a fan of the AirPods Pro. (If you’re reading this far, let’s assume you’re not an Android user.) The latest version of the Pro earbuds has consistently been at a record low of $153.99. (Update: These buds may be priced at $154 for some shoppers, a whole penny more.) For comparison’s sake, they’ve only hit $168.99 a handful of times prior to this price drop. Good on Amazon, Target, and Walmart for going all-in on a Black Friday deal this great.

Strangely, they’re also $11 cheaper than the new AirPods 4 with ANC, which are supposed to be a more budget-friendly alternative to the Pros. (Yes, the AirPods 4 are also on sale.) Alongside top-notch ANC, you’ll get six hours of battery life per charge, balanced sound, and of course, a seamless integration into the Apple ecosystem, making these earbuds some of our favorite headphones, period.

More AirPods deals

Best Black Friday iMac or MacBook deal

Why we like it

Read Mashable’s full review of the M3 Apple MacBook Air.

A few weeks ago, the M3 MacBook Air got a quiet RAM upgrade without a price hike. That makes this new record-low price on the base configuration with 256GB of storage an even sweeter deal. (What’s more, it’s now a sub-$100 bump from the older, also-on-sale M2 version.) For reference, this is our favorite MacBook for most people in 2024: It’s fast enough to handle light creative work, its keyboard and speakers are both fantastic, and it can support two external displays — so long as you close its lid first.

Update: Select colors of the M3 MacBook Air are now back-ordered at Amazon, with most models not set to deliver until after Christmas. For that reason, we recommend grabbing it on sale at Best Buy — for $5 more.

More MacBook and Mac deals

MacBook Air (13-inch)

• Apple MacBook Air, 13-inch (M1, 8GB RAM, 256GB SSD) — $599 $699 (save $100)

• Apple MacBook Air, 13-inch (M2, 16GB RAM, 256GB SSD) — $749 $999 (save $250)

• Apple MacBook Air, 13-inch (M2, 8GB RAM, 512GB SSD) — $949 $1,199 (save $250)

• Apple MacBook Air, 13-inch (M3, 8GB RAM, 512GB SSD) — $999 $1,199 (save $200)

• Apple MacBook Air, 13-inch (M3, 16GB RAM, 512GB SSD) — $1,049 $1,299 (save $250)

• Apple MacBook Air, 13-inch (M3, 24GB RAM, 512GB SSD) — $1,249 $1,499 (save $250)

MacBook Air (15-inch)

• Apple MacBook Air, 15-inch (M3, 16GB RAM, 256GB SSD) — $1,044 $1,299 (save $255)

• Apple MacBook Air, 15-inch (M3, 8GB RAM, 512GB SSD) — $1,199 $1,499 (save $300)

• Apple MacBook Air, 15-inch (M3, 16GB RAM, 512GB SSD) — $1,234 $1,499 (save $265)

MacBook Pro

• Apple MacBook Pro, 14-inch (M3, 8GB RAM, 512GB SSD) — $1,199 $1,399 (save $200)

• Apple MacBook Pro, 14-inch (M4, 16GB RAM, 512GB SSD) — $1,399 $1,599 (save $200)

• Apple MacBook Pro, 14-inch (M3, 16GB RAM, 1TB SSD) — $1,499 $1,699 (save $200)

• Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD) — $2,199 $2,499 (save $300)

Mac

iMac & Apple Studio Displays

• Apple 2024 iMac All-in-One Desktop Computer(M4, 16GB, 256GB SSD) — $1,149 $1,299 (save $150 with on-page coupon) ✨

• Apple Studio Display — $1,299 $1,599 (save $300) ✨

• Apple 2024 iMac All-in-One Desktop Computer (M4, 16GB, 512GB SSD) — $1,549 $1,699 (save $150 with on-page coupon) ✨

Best Black Friday iPad deal

Why we like it

Read Mashable’s full review of the M2 Apple iPad Air.

The iPad Air is just one dollar away from its lowest price ever. This Apple tablet is our favorite model for most people thanks to its versatility: It works just as well for artists as it does for students. The M2 chipset makes it a more viable laptop replacement than other tablets while costing you a few hundred dollars less than a supercharged iPad Pro.

More iPad deals

iPad

Mashable Deals

• Apple iPad, 10.2-inch (A13 Bionic, WiFi, 64GB) — $199.99 $329.99 (save $130)

• Apple iPad, 10.2-inch (A13 Bionic, WiFi, 256GB) — $244 $479 (save $85)

• Apple iPad, 10.9-inch (A14 Bionic, WiFi, 64GB) — $259 $349 (save $90)

• Apple iPad, 10.9-inch (A14 Bionic, WiFi, 256GB) — $409.99 $499 (save $89.01)

iPad Air

• Apple iPad Air, 11-inch (M2, WiFi, 256GB) — $599 $699 (save $100)

• Apple iPad Air, 13-inch (M2, WiFi, 128GB) — $699 $799 (save $100)

• Apple iPad Air, 11-inch (M2, WiFi, 512GB) — $799 $899 (save $100)

• Apple iPad Air, 13-inch (M2, WiFi, 256GB) — $799 $899 (save $100)

• Apple iPad Air, 11-inch (M2, WiFi, 1TB) — $949 $1,099 (save $150)

• Apple iPad Air, 13-inch (M2, WiFi, 512GB) — $999.99 $1,054.99 (save $54.50 with on-screen coupon) ✨

iPad mini

iPad Pro

• Apple iPad Pro, 11-inch (M4, WiFi, 256GB) — $849 $999 (save $150 with on-page coupon)

• Apple iPad Pro, 11-inch (M4, WiFi, 512GB) — $1,049 $1,199 (save $150 with on-page coupon)

• Apple iPad Pro, 11-inch (M4, WiFi, 1TB) — $1,399 $1,599 (save $200 with on-page coupon)

• Apple iPad Pro, 11-inch (M4, WiFi, 2TB) — $1,699 $1,999 (save $300)

• Apple iPad Pro, 13-inch (M4, WiFi, 256GB) — $1,099 $1,299 (save $200)

• Apple iPad Pro, 13-inch (M4, WiFi, 512GB) — $1,299 $1,499 (save $200)

• Apple iPad Pro, 13-inch (M4, WiFi, 1TB) — $1,699 $1,899 (save $200)

• Apple iPad Pro, 13-inch (M4, WiFi, 2TB) — $2,099 $2,299 (save $200)

Best Black Friday Apple Watch deal

Why we like it

Read Mashable’s full review of the Apple Watch Series 10.

Thanks to Amazon and Best Buy, the Apple Watch Series 10 is officially down to a new record-low price for the third time this month. (This time around, it’s at $329, as compared to last week’s $349.) Apple’s latest flagship smartwatch has a thinner and lighter design than previous models, plus a larger display that has a built-in speaker. It supports new health and fitness features like sleep apnea alerts and water temperature/depth sensing, though its faster charging was the biggest plus in our reviewer’s eyes.

More Apple Watch deals

Series 10

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Ultra

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