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England has announced that Twickenham will be renamed as the Allianz Stadium.
The RFU says the multi-year partnership with the insurance giant will focus on community and grassroots investment.
The deal will also help boost the future of both the men’s and women’s senior sides.
The move ends more than 100 years of English rugby’s home being known as Twickenham and will come into play from September.
While the first senior men’s international test match under the new name will be on 2 November against New Zealand.
A statement from the RFU read: “Allianz and the Rugby Football Union (RFU) today announce the next step in their partnership, as Allianz extends its support for rugby by making a significant, long-term investment in the game.
“The partnership will be transformative. It will see Allianz and the RFU offer significant support to the grassroots game through financial investment that aims to secure future investment into the community game.”
The deal is the eighth of its kind for Allianz, which also sponsors the home of Bayern Munich, known as the Allianz Arena.
RFU CEO, Bill Sweeney, said: “We’re really pleased to be expanding our partnership with Allianz, enabling further investment into the community and professional game. This is an opportunity to celebrate our stadium’s proud legacy while developing it for the future. This partnership will support us in moving the game in a direction which serves all rugby, from minis to the elites, from club coaches to our national coaches and everything in between.
“Over the coming years the RFU and Allianz will work together to enhance visitor experiences and provide fans and local community with the best possible match day and event experiences.
“As we head towards hosting the Women’s Rugby World Cup in 2025 it is entirely fitting that the first game to be played at the newly named Allianz Stadium will be the Red Roses versus New Zealand on 14 September.”