If you’re using the free version of Windows 10, Microsoft really wants you to upgrade.
Some users are getting full-screen pop-up ads encouraging them to buy Copilot+ PC and upgrade to Windows 11.
“With support for Windows 10 ending on October 14, 2025, rest assured we have you covered,” the pop-up ad reads. “Windows 11 makes it easy to move your favorite files and apps over. Continue to experience everything you already know and love with a battery life that lasts, faster web browsing, and enhanced security.”
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According to Ars Technica, all of the ads feature a reminder that Windows 10’s free security updates will stop. But those upgrades don’t actually stop for ten months, so you’ve got time.
“Want the ultimate Windows 11 experience?” the pop-up ad asks. “Level up to the new Copilot+ PCs — the fastest, most intelligent Windows PCs ever.”
It’s unclear why there’s such a rush, but as Mashable has reported, having the most up-to-date software is usually the best choice for keeping your tech secure.