Rugby Australia has set an ambitious goal of winning the Bledisloe Cup every second year and finishing in the top four of the 2027 and 2029 Rugby World Cups.
The bold declaration came on Wednesday morning as the game’s national governing body released it’s five-year strategy paper called “Green to gold”,
The lofty ambitions were among a set of targets that also included beating the British and Irish Lions and lifting the team to a 70 per cent success rate by 2029.
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The strategy sets out the goals and standards Rugby Australia wants to achieve and was established after a set of meetings with key stakeholders of the game.
The game’s leaders also aim to increase participation by 30 per cent in men’s rugby, and by 70 per cent in women’s rugby.
Rugby Australia CEO and former Wallabies captain Phil Waugh. Brendon Thorne via Getty Images
“All three pillars are interdependent and critical to a thriving rugby ecosystem,” said Rugby Australia chief Phil Waugh.
“And all have been developed in collaboration with member unions, Super Rugby clubs and RUPA.
“Australian Rugby is united, aligned, and poised for success on and off the field. The benefits of this all-of-game strategy will be realised for many years to come.”
Daniel Herbert, chair of Rugby Australia: “Our ultimate goal is to become the world’s No. 1 rugby-playing nation by nurturing talent, promoting inclusivity and driving success on and off the field,” said Daniel Herbert, Chair of Rugby Australia.
“With a once-in-a-generation runway of major events, coupled with an aligned and energised Australian Rugby ecosystem, there has never been a better time to be involved in this great game.”